Building Connections, One Brick at a Time

Building Connections, One Brick at a Time

 


About the Project:

Idaho Central Credit Union is known for creating experiences that feel authentic, engaging, and genuinely people-first. So when it came to their conference strategy, they weren’t about to settle for another branded pen destined for the bottom of a tote bag.

The mission: Create a giveaway attendees would actually remember—and maybe even keep on their desk instead of accidentally throwing away three days later.


Our Approach:

We flipped the idea of “swag” on its head and turned it into something hands-on. Enter custom LEGO-style Jeep kits.

Instead of a passive giveaway, attendees got to build something. Something fun. Something nostalgic. Something that didn’t immediately scream, “I got this at a booth.”

By tapping into that familiar joy of snapping bricks together (and maybe a little friendly competition over who built theirs fastest), the experience became more than a takeaway—it became a moment.


The Outcome:

The reaction was immediate—and hard to miss.

The kits quickly became one of the most talked-about giveaways at the conference. Attendees gathered, compared builds, and yes, a few probably took things very seriously when it came to their Jeep construction skills.

What started as a simple giveaway turned into a conversation starter, a desk display, and a shared experience. In a sea of forgettable swag, this one stuck—literally and figuratively.

Kit pour
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