About the Project:
Some brands become part of people's everyday routines or traditions.
The morning coffee.
The road trip snack.
The "I'll just run in for one thing..." stop that somehow turns into three.
Kwik Trip is one of those traditions for many.
So as the holidays roll around, Kwik Trip came looking for something equally iconic. They wanted to create something customers would instantly recognize, genuinely enjoy, and proudly hang on the tree year after year.