Build Stronger Connections with Merch

  • May 31, 2024

In a time where the world has leaned towards being more remote than not, fostering strong company cultures  and lasting client relationship is more important than ever. It's about creating a sense of belonging, encouraging collaboration, and reminding the people around you that they're part of something bigger. Company picnics are fun, client meetings are important, but what if there was a tool that could enhance all your interactions? Promotional products offer a versatile and impactful way to connect with employees and clients.

Think beyond the usual pen and notepad. We're talking about merch that's not only fun and functional but also subtly reinforces your brand identity. Here's how promotional products can become the glue that gathers your team, touches your clients, and strengthens a culture of connection:

Creating Shared Experiences:

  • Company Picnics: Elevate your next company picnic by incorporating branded swag into the festivities. Think custom frisbees, beach balls, or custom coolers for some outdoor fun, or miniature Jenga sets engraved with your company logo for friendly competition. These fun items not only add a playful touch to the event but also create lasting memories that your team will associate with positive company experiences.
  • Client Meetings: A thoughtful gesture shows you pay attention and care about their life outside of work.  Whether it's a virtual or in-person gathering, consider their hobbies.  An avid golfer would appreciate branded golf balls, a hat or an outdoor speaker, while a bookworm might enjoy a tote bag or a branded bookmark. This personalized approach strengthens the connection and leaves a lasting impression. 
  • Desktop Games: Let the good times roll (literally) with branded mini-arcade games or puzzle cubes employees can enjoy at their desks. These playful distractions can spark conversations, break the ice between colleagues, and create a more relaxed and social work environment.

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Gifts that Keep on Giving:

  • Onboarding Gifts: Welcome new team members with a thoughtfully curated merch bag that shows you care. Include a branded water bottle they can use every day, a wireless phone charger with your company logo, or a succulent plant that adds a touch of life to their workspace. These personalized gifts make a lasting impression and subtly integrate them into the company culture from day one.
  • Kitting Power: It's all about creating themed collections of small gifts that work together as one. Think of it as a curated care package filled with useful items – there's something for everyone! Not only is it versatile for different occasions, but it also increases the chances your clients will adore (at least!) one item in the kit. 

Feeling inspired? Check out our kitting inspiration page for ideas! But remember, customization is key. If you have a vision in mind, our team is ready to help craft the perfect kit based on your specific needs.

The Takeaway:

The beauty of swag lies in its versatility. Branded water bottles and tote bags become companions on weekend adventures, spreading your company message wherever people go. Similarly, fun desktop games can be enjoyed with family and friends, creating shared experience that extends beyond the office walls.

Branded merchandise isn't just a way to boost company spirit. It's an investment in feeding strong relationships with your clients and collaborators. Fun, functional, and branded items create a sense of community, subtly reinforce your brand identity, and remind everyone to enjoy the present moment.

 


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