Wow, listen to this; 80% of people consider a gift from their employer to be meaningful, according to PPAI’s 2023 Holiday Gifting Survey.

The online survey captured insights from a nationally representative sample of more than 500 U.S. consumers between the ages of 18 and 74. The data collected from the survey digs deep into what types of holiday gifts recipients prefer, the importance of personalization, and how these presents can influence brand perception! Read on for all the details! 😉

What’s On Consumers’ Wishlists?

We can certainly conclude that a “one-size-fits-all” solution doesn’t exist for holiday gifts. And those generic holiday gifts? No, thank you! The item you choose can make a big impact on your business - for better or worse!

Most consumers (85%) say the thoughtfulness of a holiday gift influences their perception of a brand, and 70.7% say the gift’s perceived value or uniqueness increases their brand loyalty. Those are pretty big numbers to be considering!

When receiving a thoughtful holiday gift from a company they’ve done business with, half of consumers are not only more likely to continue doing business with that company, but also recommend the company to others (see Fig. 5). Meanwhile, 41.6% say they’ll leave a positive review, 27.4% will follow the company on social media, 20% will subscribe to its e-newsletter, and 17.7% will go so far as to visit the website.

With emotions running high during the holiday season, you have a golden opportunity to leave a positive, lasting impression on your employees, customers and peers. By choosing a thoughtful personalized gift that the recipient will love, their positive connection to your brand will keep them intertwined - like tinsel on a Christmas tree.

Lastly, It’s important that you give someone something that they consider quality! Check out our collection of handpicked holiday gifts!