Whether they’re shopping for themselves or collecting swag from their favorite brands, high-end items are more likely to grab their attention.
Choosing name brand products for your next promotion can have a number of benefits. First, high-quality materials mean your target audience will be more likely to value them, reducing your waste. The more likely your recipients are to use the swag, the more attention your business will get.
However, selecting just any name brand item probably won’t give you the same results as strategically thinking through the swag you’d like to print your logo or message on. If you’re hoping to target millennials with the promo items you hand out, you’ll want to consider what name brands they’re most likely to gravitate towards.
To help you get started, let’s consider why millennials love name brand products – and what brands you should choose for your next promo item order.
One of the biggest reasons millennials love name brand products is because they’re cool. When a name brand item is given away in a promotion, millennials are more likely to value it because they know it is a quality item. Getting a name brand item for free is much more exciting than something generic.
However, the love for name brand products goes beyond just wanting to show off a high-quality label. While millennials do value having products they know will last, they also tend to gravitate towards products they share values with.
Today, many larger brands have larger goals beyond just selling clothes or items. In addition to wanting to grow profitable businesses, they also try to give back. This kind of corporate responsibility gives shoppers something deeper to connect with, making them more loyal customers.
When you hand out a name brand item that matches the goals, values, and ideas that your target audience has, they’ll feel a more genuine connection to the item you’re giving them. If they believe that brand name is cooler or better in one way or another, they’ll be more likely to wear it – meaning they’ll be more likely to show off your company.
Knowing what type of Retail brand name swag will resonate with the individuals you’re trying to connect with is important. Here are some of the top brand names for millennials and what kinds of audiences may be interested in that company’s products.
Patagonia is an outdoorsy brand that goes beyond simply providing sweatshirts and jackets. In addition to providing high-quality outdoor equipment to their customers, Patagonia focuses community service efforts on improving the environmental crisis.
Giving away Patagonia swag can not only improve your company’s image, but it can also help you create a solid connection with the individuals you’re giving the items to.
If you’d like to purchase Patagonia items for your next promo order, consider their fleeces, hats, or even their backpacks.
Adidas is a popular brand that has been around for quite some time. However, Adidas also is having a moment as one of the trendiest brand names in athletic wear. With millennials already purchasing Adidas items, throwing your logo on an item they already love can improve your chances of it getting worn.
Adidas also has a reputation of being a high-quality brand in the sports world. If you’re looking for athletic gear, Adidas is a great brand name to consider.
For corporate swag, you can consider the Adidas polos, t-shirts, or their drawstring bags. If you’re looking for items a bit more on the athletic side, you can also print your logo or message on duffle bags, hats and visors, or rain jackets.
Another popular brand that millennials love is Under Armour. While Under Armour traditionally provides athletic clothing and items, they make a powerful statement regardless of the industry you’re in.
Under Armour is known with millennials for the high-quality items they make. By choosing Under Armour for your next promo item, you’ll be sure to impress younger generations of your target audience.
Under Armour allows you to print your logo on t-shirts, hats, jackets, and bags.
When selecting the right name brand item to use in your next promotion, you want to consider the company your target audience is most likely to identify with. While Patagonia, Adidas, and Under Armour are all wonderful options, you want to think about which sends the right message to the millennials you’re trying to attract.
When you order your promo items from Cubik Promotions, you can choose from high-quality brand name items that you know your target audience will love – regardless of their age. In addition to Patagonia, Adidas, and Under Armour, Cubik Promotions also offers items from Yeti, Nike, Callaway, Puma, Ogio, and The North Face.
For additional help selecting the right brand name for your order (and keeping up with trends!) or to get a project started, contact Cubik Promotions today to begin creating the swag you’ve been imagining!