HyVee: Impressing VIPs with Custom Merch

HyVee: Impressing VIPs with Custom Merch

 
About The Project:

HyVee IndyCar 500 organizers needed some special attention paid to their VIP audience at their recent 3-day race and concert series. In particular, they were looking to create exclusive gifts to present to attending celebrities. With a star-studded lineup including Post Malone, David Letterman, and Luke Combs, the goal was to create a memorable experience for these VIP guests.

Wrapped Racecar
Full Kit Image
Post Malone Image
Band Image

 

Our Approach:

Understanding the high-profile nature of the event and the sophisticated preferences of the celebrities, we focused on items that would be useful for people who are always on the go. Our team at Cubik provided quality gift ideas tailored to celebrities attending a hot-weather summer event.

Cubik stepped up and enabled HyVee to simply hand off the project and move on with the many other important tasks surrounding this event.

 

JBL Clip Speaker

Chargers


The Outcome:

Cubik's expertise and attention to detail were instrumental in creating these unforgettable WOW boxes. We packed them with goodies like a JBL Clip speaker, a Stanley Tumbler, a portable neck fan, a 3-in-1 charging deck, and an AirTag with branded holder, all presented together in a full-color, on-theme gift box. These thoughtful gifts helped HyVee IndyCar 500 organizers make a lasting impression on their VIP guests.

Want to see the amazing energy from the HyVee IndyCar 500? Check out their event recap to get the full experience!

Chargers

Keychains

LinkedIn Video
Father and Son Sitting in field
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