Xylem: Building Brand Loyalty with Custom LEGO Kits

Xylem: Building Brand Loyalty with Custom LEGO Kits 


About the Project:

Xylem, a leading manufacturer of pump stations, came to us looking for a unique and interactive way to showcase their product. They aimed to create a tangible representation that would resonate with dealers and employees, while also serving as a valuable marketing tool.

 

Xylem Pump Block Kit
Xylem Pump Block Kit Boxes


Our Approach:

Building creative solutions is kind of our thing – that’s why we proposed a custom LEGO kit. This innovative approach would allow them to replicate their pump station in miniature form, providing a hands-on experience. 

We even developed a dedicated pop-up shop to help facilitate the sales and distribute these kits. This helped streamline the process online, making it easy for dealers and employees to order their very own.

 

Xylem Boxes
Lego Packages
Built Lego Set

The Outcome:

The kit serves multiple purposes – it’s a fun and engaging way to showcase our friends at Xylem’s product by building their mini pump stations and it helps boost brand awareness. Plus, the pop-up shop makes it super easy to order and get the kits to their front door in no time. Fun fact: the kits have been flying off the virtual shelves! It’s just another testament to the products’ design and effectiveness of the pop-up shop. At Cubik, we can combine creativity and product expertise to deliver out-of-the-box results!

 

Xylem Pump Website
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